Reach the realms

01 Who you reach

EnGarde players are passionate, repeat spenders on hobby goods, and over-index on tech, board games, and TV-fantasy. The audience splits roughly:

• CCG players (54%) — competitive ladder, draft, sealed.
• RPG players (28%) — long-form campaigns, weekly tables.
• Tabletop wargamers (18%) — boxed-game and miniatures fans.

By geography: Lithuania & the Baltics 14%, rest of EU 41%, UK 11%, North America 26%, rest of world 8%. Languages live: English, Lithuanian, German.

02 Website advertising

Direct buys, no programmatic auctions, no third-party trackers. You ship us a static asset or a tasteful HTML5 unit; we serve it ourselves.

03 Tournament sponsorships

EnGarde runs three sanctioned tournament tiers a year — qualifiers, regional, and the annual Bell Cup finals in Vilnius. Sponsorships scale with reach:

All tournament sponsorships include a post-event report: viewership, demographics, brand-recall survey.

04 In-game placements

Non-intrusive, lore-aligned product placements inside the game world. We work with you to make the integration feel native — a tavern, a guild, an in-world poster — rather than a billboard.

• Named in-world location — a tavern, shop, or workshop carrying your brand as flavour. ~€3,500 / quarter.
• Quest series — a 3–5 quest arc co-designed with you. Storyline, NPC, rewards. ~€6,800 per arc.
• Limited cosmetic — co-branded card sleeve or character skin, time-limited. ~€4,200 + revenue share.
• Cross-promotion — your game's IP appears as a guest in a season; we appear in yours. Custom deal.

05 Streaming & creator program

Our partner streamers reach 180K weekly unique viewers across Twitch and YouTube. Three placement types:

• Mid-roll segment — 60–90 seconds inside a partner stream, scripted with the host. From €900.
• Overlay sponsor — your logo on the deck-tracker overlay for a 4-hour stream. From €350.
• Creator activation — multi-creator coordinated campaign for a launch. From €12,000.

06 Print, conventions & live events

EnGarde appears at 8 conventions a year (Essen Spiel, Gen Con, UK Games Expo, PAX, Vilnius BoardCon, plus regional). You can:

• Co-host a panel or workshop at our booth.
• Insert a flyer or a card sample in our convention starter box (run: ~5,000 boxes).
• Sponsor the printed quarterly Chronicle zine (run: ~10,000 copies).
• Run a co-located meetup in your city, supported by our community team.

07 Brand-safety guidelines

We say yes to brands that respect our community and no to:

• Real-money gambling or "skins" gambling.
• Cryptocurrency speculation aimed at retail.
• Alcohol or tobacco marketing where any part of our audience is under 18.
• Political advertising during election windows.
• Anything that breaches our Ethics Statement.

08 Book a slot

Send us a brief — your goals, budget, timing — and we will reply within two market days with a proposal. Sales packs (rate card, audience deck, case studies) sent on request.

✉ Email partners@engarde.lt  or use the contacts page.